Brighthouse electonic appliances the national retail store specialising in the sale of home televisions and electrical appliances, household furniture and related products is proud of its partnership with Rays of Sunshine Children’s Charity.

Brighthouse help the charity make life easier for children with life threatening illnesses, purchase equipment for those children as well as important kit for the hospitals and schools that look after them. Over the last three years they have garnered support from a host of companies including British Airways and Next. In 2008 BrightHouse became the charity’s largest corporate sponsor. This has been made possible by the growth of the business in general.

It has been well noted recently that one of the most popular areas of lending is ‘buy now pay later’ finance available in lots of the big stores such as BrightHouse. People making use of low or no interest offers are buying prudently and making their finances go further by distributing the cost of high-value essentials such as couches and consumer products over a period of months. With the downturn in peoples spending, it seems that every shop is getting in on the act and offering tempting finance deals.

BrightHouse was created out of Thorn-EMI, the owner of Radio Rentals, by Terra Firma, Guy Hands’s private equity group. It gained infamy for exorbitant APRs and expensive mandatory extra cover. Nowthe group is on the front foot, working to clean up both its shops and its name as it embarks on a very challenging growth programme. It plans to open 21 shops next year and estimates that there is enough market for at least 600.

It’s important that Brighthouse bare in mind that credit card companies have come under fire recently for some of the extortionate interest rates and tricks used to suck every last penny out of the consumer. Brighthouse do not want to be percieved as doing the same thing. The internet has presented the banks with a unique challenge to deal with as customers now have much better knowledge of the market and can all too efficiently and quickly find the best deal, you no longer need to have the business know how of a top financier to avoid such pitfalls.